Better online banking for Santander customers.
How can we improve Santander’s online experience?Katy:
Our 3rd project is redesigning the experience of existing Online Banking. Our personal frustration is Santander as we both use their business and personal online services.
We realised that banks don’t spend enough time or money caring for their current customers in respect of their experience. We know that banks can easily improve by just spending some time on their customers online banking experience. We wanted to show what can be done in 5 days.
Banking in the UK leaves much to be desired, and when the first entrepreneur sees his opportunity the big banks will have a hard time keeping up with the start up mentality. We are not looking here at the flaws in the banking system (for that we would need at least a month!) we are showing how just making small changes to the current experience can effect a bank's business and create a bigger force in a competitive market.
Underestimating slightly, our perfectionism meant that over a period of 3 weeks we spent a total of 7 days getting this project online. The results are below...